About Linda

Areas of Expertise

Idea Generation and Concept Creation: passion for motivating clients and teams to push past creative blocks to promote fresh perspectives and original ideas.

Design leadership: articulating ideas, propelling design strategy, and managing digital and print projects from start to finish.

Branding: building, development, stewardship, and identity.

Visual Design: design assets, pixel perfect print and digital graphics.

Print: digital and offset printing, mechanical layout,
package design, prepress, press checks, and print runs.

Visual Communication: copy editing, environmental graphics, events and marketing collateral, illustration, information graphics, and presentations.

UX/UI: affinity mapping, ideation and sketch, mockups, sitemaps, storyboards, user flows, prototyping, and wireframing

Industries

(domain knowledge)

Advertising
Business
Educational
Environmental
Government
Legal
Media Arts
Non-Profit
Publishing
Retail
Science
Start-ups
Technology

Linda Wanczyk is a visual designer and design director. She has an extensive background driving concepts and design strategy for brands, communication tools, and digital products.

Experience

Freelance Design Consultant 
2015-present   |  Portland, Oregon

Creative direction, ideation, brand development, logo design, illustration, information graphics, UI/UX, and visual design for clients located in Washington, Oregon, and the San Francisco Bay Area.

...

San Francisco Estuary Institute (SFEI)
Creative Director
2013-2015   |  Richmond, CA

Oversaw all branding, communications, and product design strategy for 60+ staff at environmental science non-profit organization. Contracted as SFEI creative lead on over 100 projects with partners and clients from non-profits, consulting firms, and local, state and federal government agencies. Clients and partners list below.

Designed high-impact, public friendly pieces that supported SFEI's mission. Distilled complex science data into effective visuals. Established protocols for early design input, and more collaboration between teams.

...

San Francisco Estuary Institute
Art Director + Senior Designer
2005-2012   |  Richmond, CA

Spearheaded new website; increased web traffic and uploads by 35%. Gathered, created, and developed all aspects of site: user requirements, surveys, prototypes,  wireframes, and content strategy.

Established the look and feel of SFEI and RMP's flagship product, The Pulse of the Bay report. Generated media coverage for RMP's studies on water quality in the Bay.

...

Freelance Design Consultant
2003-2005   |  Oakland, CA

Creative direction, information graphics, print, and visual design. 

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Synacor (formerly Mypersonal.com)
Art Director
2000-2002   |  Emeryville, CA

Brand strategy, naming, messaging, art direction, visual design, and marketing for technology startup.

...

Nolo Press
Senior Designer
1996-2000   |  Berkeley, CA

Marketing, print design, software packaging, and visual design for over 80 titles of books and software. Developed new concepts and design for reinvigorating the Nolo brand with the “One Small Dot” website campaign. Created concepts and animation sequences for “Shark Talk” digital interactive game. 

Freelance clients and contracts

Pre-2012

Corporate/Tech/Business - AMC Inc., Call Star, GreekLicensing, Gottapark, Synacor, Mypersonal.com, Gloss.com, Fijitsu, Harley Davidson, Harrods, Macy's, Modern Homeopathy, Namco America, Novell, PriceWaterhouseCoopers, Sesame Street, SONY

Agencies - Bay Area Graphics, Fulcrum Consulting, Transphere International, ThinkTwice Inc., Harvey Bailey Group, Kirshenbaum Communications

Publishing/Editorial - Bay Nature, Nolo Press, SOMA Magazine, G-Ride Publishing, Media Alliance, MediaVision, Schoolwise Press, Kensington Publishers, SONY, Ziff-Davis

SFEI clients and partners

Non-Proft Organizations - Bay Planning Coalition, The Bay Institute, Baykeeper and Deltakeeper, California Water and Environmental Modeling Forum, Center for Ecosystem Management and Restoration, Central Valley Joint Venture, Estuarine Research Federation, Invasive Plant Control Guidebook, Natural Heritage Institute, NorCal Regional Chapter SETAC, Oakland Museum, Sacramento-San Joaquin Delta Conservancy, San Francisco Bay Joint Venture, San Francisco Estuary Spartina Project, Save The Bay, SWAMP, and U.S. Army Corps.

Local Government - Bay Area Clean Water Agencies (BACWA), Bay Area Stormwater Management Agencies Association (BASMAA), San Francisco Estuary Partnership 

State Government - Bay-Delta Authority (CBDA), Delta Conservancy, Department of Fish and Wildlife, Department of Water Resources, Interagency Ecological Program for the Sacramento-San Joaquin Estuary, Office of Environmental Health Hazard Assessment, Fish Consumption Advisories, General Fish Consumption Advisories, San Francisco Bay and Delta, Resources Agency, State Water Resources Control Board, and San Francisco Regional Water Quality Control Board.

Federal Government - Bureau of Reclamation (Mid-Pacific Region), Environmental Protection Agency, Fish Advisory Board, National Estuary Program, Wetlands Program, National Oceanic and Atmospheric Administration (NOAA), U.S. Fish and Wildlife Service, U.S. Army Corps of Engineers, and U.S. Geological Survey.

Resume and references available upon request.